Sony has today announced a new range of best in industry TVs, which once again deliver the highest quality picture that Sony has become synonymous with. For the first time, these televisions will support Google’s latest Android TV operating system, making it easy to stream video, fungsi as a gaming alat and provide enhanced features like Google Cast™ and Voice Search.

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Satoru Arai, Head, Sony Middle East Marketing Company commented: “As the industry leader in 4K picture quality, Sony’s commitment to developing technologies that enhance the viewing experience is showcased with this line-up. Adoption of the Android operating system from Google provides customers with a seamless integrated experience with their mobile devices ensuring that consumers can now enjoy everything they are used to on their smartphones or tablets, from their television for a smarter viewing experience. This is the future of television. 4K is today driving the television business globally. According to GfK data 4K TV sales are expected to double year on year from 7.9 million units in 2014 to 15.5 million in 2015*. In the Middle East, this growth is even more evident with sales expected to grow by 334% from 2014 to 2015*. If we look at growth in global sales of 4K TV with Android, we are expecting to see sales increase by 52% from 2014 to 2015*. Again, this is reflected in the Middle East where we see sales units increase from 1,100 in 2014 to 13,500 in 2015. Given this demand for 4K, plus the desire for this to be paired with the familiarity of Google’s popular operating system, we have produced an entire range to satisfy consumer needs.”

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TV Android baruTM mulai dari Sony meliputi:

  • X9400C Series 4K LCD TV – The X-tended Dinamis Range™ Pro (75” model) and X-tended Dynamic Range™ (65” model) are enhanced by the new 4K Processor engine to produce our best contrast ever – capturing every shade of light.
  • TV LCD Seri 9000K X4C - TV LCD tertipis dari Sony, sekitar 4.9mm (pada bagian tertipisnya); gaya mengambang revolusioner hampir tanpa bingkai dan tunggangan siram ke dinding Anda.
  • TV LCD Seri 8500K X8300C dan X4C - menghadirkan 4K Processor X1 baru untuk meningkatkan kejernihan, keakuratan warna dan kontras video HD dan 4K.
  • Seri W800C - X-Reality ™ PRO mengurangi noise dan menyajikan detail gambar yang menakjubkan dengan memotong berbagai jenis noise Analog/Digital TV signals, DVD and Blu-ray Disc, and even digital still photos.

The X9000C Series 4K Android LCD TV come in 55” and 65” Kelas models making them the thinnest LCD TV yet from Sony, at approximately 4.9mm (at its thinnest part); the revolutionary floating style is virtually frameless and mounts flush to your wall it also features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video.

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The 4K X-Reality™ PRO is designed to bring stunning details with Sony’s unique algorithm of reality creation Database for whatever they are watching, such as TV menyiarkan, DVD, Blu-ray disc, internet videos and digital still photos. Brilliant, expanded colour further enhances the experience with the TRILUMINOS™ pameran.

The X9400C 75 ”Model Kelas 4K LCD TV menghadirkan 4K Processor X1 baru untuk meningkatkan kejernihan, keakuratan warna dan kontras video HD dan 4K yang menyediakan gambar berkualitas tertinggi kepada pengguna. 4K X-Reality ™ PRO menghadirkan detail menakjubkan dengan algoritma unik Sony dari basis data pembuatan realitas untuk apa pun yang mereka tonton seperti siaran TV, DVD, cakram Blu-ray, video internet dan foto digital. Brilliant, warna yang diperluas dengan TRILUMINOS ™ Display semakin ditingkatkan untuk akurasi warna oleh engine baru tersebut. Dynamic Range ™ Pro (model 75 ”) dan X-tended Dynamic Range ™ (model 65”) diperkuat oleh 4K baru Mesin prosesor untuk menghasilkan kontras terbaik kami - menangkap setiap naungan cahaya.

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Fitur: 

  • Google Cast ™ Ready: Sony memiliki Google Cast ™ sehingga pelanggan dapat dengan mudah mengirimkan konten favorit mereka dari smartphone, tablet (Android, iOS) dan PC laptop (Windows) langsung ke layar TV Sony besar mereka. Selama casting, pelanggan dapat mengoperasikan tindakan lain seperti memeriksa SNS, web, dan lainnya, dengan produk seluler mereka.
  • Voice Search: Voice function on Android TV allows customers to not only search for contents across different services but also answer general questions using the most sophisticated search engine from Google. Thus, customers can perintah their TV so they can spend less time browsing, and more time watching.
  • Dengan menggunakan ID Google yang sama akrabnya, pelanggan dapat menemukan game, film, acara TV, dan lainnya dari Google Play ™. Mereka juga dapat dengan santai menikmati banyak aplikasi yang sudah dikenal di smartphone mereka, dan memiliki pemutaran konten yang lancar antar perangkat.
  • One-Flick Entertainment memungkinkan pelanggan untuk mengakses konten dengan cepat dan intuitif tanpa gangguan saat menonton TV. Kami menambahkan kunci "DISCOVER" pada remote untuk menyederhanakan pemicu fungsi. Selain itu, untuk meningkatkan dan mempersingkat akses langsung konten, pintu masuk setiap sumber konten ditempatkan di ujung kiri bilah konten. Akhirnya kami menggabungkan menu untuk melihat konten ke dalam “ACTION MENU” untuk menyederhanakan struktur ditambah dengan tombol remote khusus.

BRAVIA ™ 4K dan Full HD Line-up dari Sony akan tersedia di outlet tertentu di negara-negara Timur Tengah mulai September 2015 dan seterusnya.